How Zeritho
Runs Your Content Engine
A four-step process designed to build systems, not campaigns.
Audit & Strategy
We review your existing content and creator efforts, then present you with a concise strategy doc: pillars, audience, goals, and metrics you'll track.
Deliverable: Strategy doc with content pillars, audience positioning, quarterly goals, and KPI dashboard setup.
- Full audit of your current content, channels, and performance – what's working, what's not, why
- Competitive analysis – what are others in your space doing right, and where's the gap
- Audience research – who's watching, who should be, what do they care about
- Strategy deck: pillars, positioning, themes, and quarterly goals everyone agrees on
System Build
We set up your content board (Notion/Asana), create brief templates, define ownership, and build the dashboards your team will use.
Deliverable: Fully configured content management system with templates, workflows, and performance dashboards.
- Content board setup (Notion, Asana, Monday – whatever works for you) with calendars and workflows
- Creative brief templates for internal content and creator briefs – repeatable, specific, actionable
- Role definition: who owns ideas, who approves, who publishes, who handles creators – clear ownership
- Dashboard setup: what metrics you track, how you report, what you measure success by
Execution & Creator Integration
We run weekly or biweekly cycles with you: planning topics, writing briefs, reviewing creator output, and shipping content.
Deliverable: 3 months of executed content with creator partnerships, all running on the system you own.
- Weekly planning sessions: what topics are we covering, what formats, who's creating it
- Creative brief writing: we write or help write briefs for brand and creator content
- Creator management: sourcing, onboarding, delivering feedback, handling revisions, approving final work
- Publishing and distribution: we coordinate what goes out where and when, or we train your team to do it
Measurement & Optimization
Every month, we review performance, highlight wins and losses, and update the system so next month is smarter.
Deliverable: Monthly performance reviews with insights, recommendations, and system optimizations baked into next month's plan.
- Performance reviews: what topics, formats, and creators drove results – real numbers
- Insights and decisions: what to double down on, what to kill, what to test next
- System updates: we adjust briefs, calendar priorities, formats, and creator mix based on performance
- Scaling plan: once we know what works, we talk about how to do more of it without burning out your team