Our Process
A systematic approach to influencer marketing that delivers authentic connections and measurable results for innovative brands.
Discovery & Strategy
We dive deep into your brand, target audience, and campaign objectives to create a tailored strategy that aligns with your goals.
Key Activities:
- Product deep-dive and technical analysis
- Target audience research and persona development
- Competitive landscape analysis
Deliverables:
- Comprehensive strategy document
- Target audience personas
- Campaign roadmap and timeline
Discovery & Strategy
Creator Matching & Vetting
Our team identifies and vets the perfect influencers who align with your brand values, audience demographics, and campaign objectives.
Key Activities:
- Creator database analysis and filtering
- Technical expertise verification
- Audience quality assessment
Deliverables:
- Curated creator shortlist
- Creator profiles and analytics
- Recommended partnership structures
Creator Matching & Vetting
Campaign Development
We craft compelling campaign concepts, content strategies, and creative briefs that resonate with your target audience.
Key Activities:
- Creative concept development
- Content strategy and messaging framework
- Creator briefing and education sessions
Deliverables:
- Creative campaign concepts
- Detailed content briefs
- Brand guidelines for creators
Campaign Development
Execution & Management
Our team manages the entire campaign process, from creator briefings to content approval and publishing schedules.
Key Activities:
- Creator onboarding and education
- Content creation oversight
- Quality assurance and brand compliance
Deliverables:
- Published content across platforms
- Real-time performance dashboards
- Weekly progress reports
Execution & Management
Our Methodology
The principles and practices that ensure every campaign delivers authentic results.
Data-Driven Approach
Every decision is backed by data, from creator selection to content optimization.
Technical Authenticity
We ensure all content is technically accurate and authentic to your product.
Community Respect
We approach developer and tech communities with respect and genuine value.
Typical Timeline
From initial consultation to campaign completion, here's what you can expect.
Week 0: Initial Consultation
Discovery call to understand your needs and objectives
Weeks 1-2: Strategy Development
Deep dive into your product and audience research
Weeks 3-4: Creator Sourcing
Identify and vet the perfect creators for your campaign
Weeks 5-6: Campaign Development
Create compelling concepts and brief creators